This is my response to the 2013 YCN Fedrigoni brief. The general idea was to find a way to communicate the range of Fedrigoni papers to printers. I wanted to make something that would make their day and something that they would keep on display rather than your usual sample booklet that would just be shelved or recycled. Fedrigoni would send this flowers to printers that they would like to make a partnership with instead of sending them a paper sample book. I wanted to create something that they can touch and smell and get a really nice feel for the paper. I wanted the printers to indulge themselves into the paper samples.
After all, who doesn’t like receiving flowers?
It would make my day :)